The perfume, through a beautiful representation of Ireland, encapsulates and mirrors the unique emotional experience that is in the W.B.Yeats poem "The Lake Isle of Innisfree" (a copy is found inside the carton). This could be explained as follows: In a world that is so uncertain and dramatically changing, that which means something is increasingly important to people. To listen to our hearts, to realise what is really meaningful is very compelling (see final line of poem embossed on the heart-shaped bottle).